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The Victoria Grant Video: The Early Phase of a Viral Video Against Banking|
Haydn Shaughnessy Contributor
Victoria Grant is the 12 year old Canadian girl who was brave enough to stand in front of the Public Banking Institute conference in Philadelphia April 27-28 and tell the audience, a particular kind of banker, why banks really suck. The nub of her confident analysis is that banks are screwing Governments as well as customers, and since customers also pay taxes to service national debt, banks are screwing them twice over.
The number of views of the Victoria Grant video doubled in the past 24 hours, from just over 75,000 to just under 200,000. As The Financial Post put it, so far it is bacterial rather than viral.
The video was embedded on Reddit on the 10th May and on The Huffington Post, Canada, Tuesday. Currently most views are coming from Canada, and then the USA but the strongest referring site is Facebook.I picked it up on Alex Lightman’s page.
Victoria’s message is strangely powerful coming from a kid who doesn’t look at all fazed by the company she’s keeping. But perhaps most significantly she has caught the attention of middle aged men (most views are in the 45 – 64 category). Not known for their radicalism this demographic is certainly listening to Victoria.
This weekend also sees a novel take on anti-capital banking – a laugh-in at the NATO summit in Chicago, which is serving as a proxy for the G8 meeting. Demonstrators had wanted to demonstrate against the G8 but Obama moved it from Chicago to Camp David. My guess is the Grant video will go viral over the weekend, in part because the fever around protest will send news organizations looking for a novel take, but also because in the half hour I have had it open here, views have gone up by 20,000.
Here’s why it is interesting.
It does not have any of the sophisticated celebrity endorsement of StopKony, the viral video that occupied our minds for a couple of weeks in March. To date no pop star or Hollywood brand has stepped up and said: Way to go, Victoria! But the video is being circulated on Facebook. We’ll know in a few days if networking power can match star power – and yes it will still need a lift from the news media.
And it brings an added dimension to brand vulnerability in a consumer-empowered world – those anti-capitalist protestors seem to be getting younger every year!