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Survey: half of Chinese only read 'a little'   [Copy link] 中文

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Post time 2012-4-23 19:02:31 |Display all floors
http://www.chinadaily.com.cn/chi ... ontent_15117880.htm

Only 1.2 percent of the Chinese people surveyed say they read a lot and 50.7 percent say they read a little according to the newly published National Reading Survey conducted in 2011.

Among the respondents, 21.2 percent say they are satisfied with their reading volume, another 20.9 percent are not satisfied and the remaining 57.9 percent have moderate feelings towards their reading volume, according to the survey published by the Chinese Academy of Press and Publication on April 19.

As to reading platforms, 38.6 percent read on digital instruments including computers, mobile phones, E-book appliances, and discs, which is a 17.7 percent increase compared to 2010. Among them, 41.8 percent accept paying for downloaded materials. Respondents approve of a digital book costing 3.5 yuan ($0.55) on average.

29.9 percent of Chinese read online and 27.6 percent read on mobile phones in 2011, both witnessing an increase compared to 2010.

Digital reading climbing

The survey shows that the book reading rate in 2011 was 53.9 percent, 1.6 percentage more than 2010. Newspaper reading rate was 63 percent and that of magazines was 41.3 percent, down by 3.7 and 5.6 percentage points compared to 2010.

Traditional reading plays an important role among Chinese people, says Hao Zhensheng, director of the Chinese Academy of Press and Publication.

There are many rural, middle-aged and senior people in China who are attached to traditional books, he added.

As to the falling reading rate of newspapers and magazines, member researcher of the survey Xu Shengguo says that it does not suggest that newspapers and magazines are declining but that they are being surpassed by digital media.

Also, newspapers and magazines which provide short and fast information overlap with digital media. The transformation of carriers provides opportunities for traditional media, for example, many magazines have started to provide apps for iPads, added Xu.


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Post time 2012-4-23 19:08:40 |Display all floors
It is with a bit of diapointment that I see the youngsters now just reading using their mobile phones or electronic devices. I think most of them have never experienced the pleasure of a good paper back book and a tea!

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2015 Most Popular Member Medal

Post time 2012-4-24 10:08:47 |Display all floors
seneca Post time: 2012-4-23 05:18
It is high time such stats are circulated among the nation and some people will scratch their pates  ...

They've read enough of your posts to convince them they don't like fiction.
If capitalism promotes innovation and creativity then why aren't scientists and artists the richest people in a capitalist nation?

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Post time 2012-4-24 10:23:04 |Display all floors
I think this is not a phenomenon unique to China. The place I have seen most readers is Moscow, where people regularly read on the Metro and coffee shops are full of people with their noses buried in books.

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Post time 2012-4-24 13:04:57 |Display all floors
Anthony Burgess - now that's my kind of writer. Genius!

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Post time 2012-4-24 13:49:15 |Display all floors
Digit media is more convenient for reading.

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Post time 2012-4-25 12:22:53 |Display all floors
This post was edited by superkylin at 2012-4-25 12:23

Umm there's two things, first, if you see someone reading, he must be in public area, either on transportation, or in library, i'm sure transportation is not best place for reading in china, but library, at least everytime i go there, finding a seat is never easy.

And also, book is best for if you stay at a specific place, and electronic device is best for transportation these are just tools ...books or kindle...i don't see why you would feel 'sad' for it?   it is the content you read really...not how you look to others when you hold a book in hand?

I once tried to read a book on subway once and it's worst experience, crowded, smelly, being pushed around by people even when you have a seat, people elbowing and struggling to fight for a seat next to you, nudging you....i don't know if i had the peaceful mood to concentrate

similar with train or bus, this is not like any transportation in a quiet peaceful country with little population, it's never pleasant...! and after reading from kindle....im in love with it! i don't have anything to complain about electronic device..in fact i cheer for it!

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