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This post was edited by matt605 at 2012-4-21 23:50|
Yes, it's okay for McDonald's to sponor the Olympics.
McDonald's has been a sponsor of the Olympics for a long, long time. In 1984, they were the sponsor of the Summer Games held in Los Angeles. They devised a wonderful way for customers to win. With each purchase, you would receive a game piece that had the name of an American Olympic Team Member. If your team member won a Gold Medal, then you would win a free large sandwich (Big Mac, Quarter Pounder, etc.). If Silver, then you win a small sandwich (cheeseburger, fish, or hamburger). If Bronze, then you would win french fries or a hot apple or cherry pie. Everything was working out as planned.
Then, the ghost of 1980 returned. In 1980, President Jimmy Carter canceled American participation in the Moscow Games to retaliate against the USSR for invading Afghanistan in December 1979 (I was sure I would be drafted, but that's a different post). Anyway, to retaliate, the Soviets canceled their participation in the Los Angeles Games.
Without Soviet and Eastern Europe athletes to compete against, Americans won a tremendous number of medals. China is a great competitior these days, but in those days China was just awakening to the Olympic Games. I happened to be in college that summer and was always looking for a good deal. One day, I bought a lunch at McDonald's. Every time I redeemed a winning game piece, I received another game piece with my hamburger, fries, or pie, and it would be a winning game piece too. I ate free food there in one form or another for weeks.
While Americans who were in top physical condition were winning gold, silver, and bronze medals at the Olympic Games, the average American consumer was winnning free fast food for every athletic victory! I must have gained 10 pounds during the Los Angeles Summer Olympic Games.
The Soviets had gotten even.