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[EU] Team GB models new Olympics 2012 kit designed by Stella McCartney for Adidas [Copy link] 中文

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Post time 2012-3-23 11:25:23 |Display all floors
This post was edited by aki1 at 2012-3-23 11:26

By Maysa Rawi

Stella McCartney has defended her choice to feature a blue Union flag on the official Team GB kit for the 2012 Olympics after it was met with public outrage.
Produced by Stella McCartney for Adidas, the range, modelled by various athletes including Jessica Ennis, has been themed around a blue and white flag - effectively eliminating the St George and St Patrick crosses from the design.
This evening the designer justified her design, responding to criticism on her Twitter account.
Scroll down for video of the launch

Jessica Ennis models the new Olympics 2012 kit, designed by Stella McCartney for Adidas


She wrote: 'I see many feel as strongly about the Union flag as I do! The design actually uses more red & shows more flag than any Team GB kit since '84.'

The kit has been met with heavy criticism, with many taking to the internet to question the design, with some branding the range a 'massive fail' for not sticking to national colours.
Although the kit does feature some red - on the trainers and socks - the shade has been used predominately as a trim and not as part of the flag.

Stella Team, posing with Team GB athletes, said she was inspired by the Union flag, but wanted to give it a more 'modern' feel



The uniform was unveiled at the official launch at the Tower of London today


The new looks were unveiled on Facebook today, prompting users to express their anger.
One member commented: 'Massive fail!!!! These are not our national colours!!!! Did someone not get the memo.'
Another wrote: 'Needs a LOT more RED !!! - Change it quickly PLEASE!!!'

One member agreed: 'Oh dear! Stella, Stella - did you not think of asking ANYONE on a UK street if they thought it was reasonable for you to take the red off our Union Jack?'




Volleyball players Shauna Mullen and Zara Dampney model the two-piece, which has a Union flag emblazoned on the back



The small Union flag logos are few and far between, upsetting some sporting fans who are calling for more red


Other sporting fans were also left confused by the giant X across the waist of the uniform designed for the men's athletic team.
Many compared it to the logo used by the ITV reality TV show the X Factor.
One Facebook user wrote: 'Are X-Factor a sponsor?'
Another agreed: 'Very disappointed that they have excluded any definitive imagery of the GB flag/colors, also that the design on the front has definitely been stolen from the X-factor.'

(L-R) 400m runner Christine Ohuruogu, paralympic cyclist Jody Cundy, paralympic swimmer Eleanor Simmonds, BMX cyclist Shanaze Reade, triple jumper Phillips Idowu, heptathlete Jessica Ennis, gymnast Louis Smith, paralympic sprinter Jonnie Peacock and modern pentathlete Heather Fell






Athletics: Jessica, left, and Phillips Idowu model the uniform, featuring a giant X on the front, prompting sporting fans to compare it to the reality show The X Factor's logo



Designer Stella said she took inspiration from British flag - but 'modernised' it.

McCartney said: 'The first place to start on a project like this is to look at the Union flag.

'For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way.
'Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.'



Tennis: Andy Murray was one of the models chosen to unveil the range that features very little red






Cycling: Chris Hoy and Lizzie Armitstead model the kit comprised of cycling shorts and a zip-up top



Basketball player Drew Sullivan, left, and Everton midfielder Jack Rodwell unveil their uniforms

source from: dailymail.co.uk

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Post time 2012-3-23 20:32:03 |Display all floors


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