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competitive framework [Copy link] 中文

Rank: 8Rank: 8

Post time 2008-10-10 18:55:35 |Display all floors
Caro says that to really understand your club's positioning, you must compare your facility not just to one competitor, but to your market's entire competitive framework. Which of the elements of your facility's operation put you at a competitive advantage or disadvantage? Take women's programming: Your club offers yoga and Pilates classes that are fairly well attended, but your market includes a popular yoga/Pilates studio, a women-only fitness club, a Curves franchise and a YMCA with specialized women's programming — along with other full-service clubs, like yours, with women's fitness components. This makes your club, no matter how successful, just one of many options for women. "We go through a list of 25 components, including member socialization, food and beverage offerings, and various kinds of programming. And often, many of the things that the owner considers as a differentiator are actually seen, upon reflection, as giving them no discernable advantage or disadvantage," Caro says. "If it turns out that you're not very different from your competitors, you either have to accept it, or decide what the marketplace lacks that you can focus on."
1、整个竞争构架
2、全部竞争对手
哪个比较合理?谢谢!

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Rank: 4

Post time 2008-10-10 22:25:51 |Display all floors

market's entire competitive framework

整个市场竞争格局

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Rank: 8Rank: 8

Post time 2008-10-11 05:55:10 |Display all floors
如果是指格局的话,我觉得作者应该会用landscape之类的字眼,而不是framework。

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