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Do as you would done by!
In this money-worshipping world, i can safely say that none of these major media organizations are squeeky clean, let alone these smaller ones providing local news.. BBC's devoting huge amount of time nowadays airing US presidential campaign, but who's funding the all-over-US media trips of Katty Kay (a journalist tracking Hilary Clinton,just in case you didnt know). |
Obviously, news programs are reserved for commercial uses, be it either well-groomed corporate news or news that are deliberately sensationalized to boost ratings, like the coverage of Olympic Torch relay protests.
Flash back, in the old days, most of the executives of news biz had served long term in the editorial department and was promoted internally. but now, an increasing number of news biz executives are business management majors with years' of experience, say, in the advertising, PR and marketing industries. How you expect them to know about what real news business is! Meanwhile, I know a lot PRs that have served long term in news organizations before their job-hoppings. They are doing, what the PRs would say, strategic communication, sugaring up otherwise unpalateful corporate news. PR=Pian Ren, or cheating in Chinese.
So can we call it swindling? you are feeding the public not necessarily true stories but for your own benefits only. Reporters, totally forgetting about their ethic codes, would running on erands so gladly for the corporate world,sometimes only for a small amount of money.
And China Daily: how much you get paid for each lavishly-spread story on corporate news pages you print on every Monday edition?
[ Last edited by reportersh at 2008-4-23 09:26 AM ]