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China Daily, the only national English-language newspaper in China, will expand from 16 pages to 24, starting from January, 2007. It's the paper's largest expansion since it was established in 1981.|
The front page of China Daily on December 5, 2006. The newspaper, now 16 pages, will expand to 24 pages next year.
"The expansion is aimed at enhancing international influence and gaining an edge over international competition," said editor-in-chief Zhu Ling. There will be more refined news sections, more international staff, a hip design and corporate-like management.
China Daily will staff sufficient English-speaking staff reporters, correspondents and editors from the US, the UK, Canada, Australia and India, who will help deliver more reader-friendly English-language reports.
A new series of quality sections is set to bring readers from both at home and abroad a tri-dimensional, multi-view experience incorporating domestic and international news and analysis that will follow the development of important issues, said Zhu.
The new column section will feature prominent political researchers from both at home and abroad to show China to the world in a more specific and piercing way.
Complementing the paper, the China Daily Website is poised to form a bridge closely linking readers with online interactive programs, such as online surveys, news blogs, online editorials, and web guides.
The China Daily is the most quoted domestic newspaper in mainstream international media, with an average monthly reference rate of 600.
The only representative of China in the Asian News Network (ANN), the China Daily was established in June 1, 1981 and has an average daily circulation of more than 200,000, one-third of which is in more than 150 countries and regions.