Author: rippen

collateral 是什么意思 [Copy link] 中文

Rank: 4

Post time 2006-7-11 08:30:13 |Display all floors

我的理解

collateral 广告宣传材料

当厂家有新产品推向市场时(new product launch), 随同新产品发运给各经销商的还有一个collateral kit, kit 里面有各种新产品宣传材料,可能会包括posters, Brochures, Flyers, DVD/Videotape等, 经销商打开collateral kit, 取出这些材料, 悬挂或摆放在店铺内, 有的还会播放宣传片, 起到对新品广告的作用
Stay Hungry, Stay Foolish 求知若饥, 虚心若愚
www.youtube.com/watch?v=60cDHb-tvMA

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