Author: rippen

collateral 是什么意思 [Copy link] 中文

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Post time 2006-7-10 15:15:55 |Display all floors
Tools and Collateral:
New product infomation ........

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Post time 2006-7-10 15:20:59 |Display all floors
http://www.intel.com/design/motherbd/productbriefs.htm

please search this word in this page

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Post time 2006-7-10 15:49:13 |Display all floors

先把意思贴出来

Marketing collateral, in sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the salesperson's job easier and more effective. Common examples include:
Sales brochures and other printed product information
Posters and signs
Visual aids used in sales presentations
Web content
Sales scripts
Demonstration scripts
It differs from advertising in that it is used later in the sales cycle, usually when a prospective purchaser has been identified and sales staff are making contact with them.
理解:正如划线句子表明的,marketing collateral的目的是在客户基本要买某个产品的时候再巩固(secure the purchanse )购买(销售后期,购买前期)。而advertising主要是达到提高知名度(销售前期)

[ Last edited by hly2006 at 2006-7-10 03:53 PM ]

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Post time 2006-7-10 15:49:17 |Display all floors
就是“材料或资料”的意思。

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Post time 2006-7-10 15:54:28 |Display all floors
Marketing collateral

间接营销手段(区别于在销售后期使用的直接手段,如广告等)

[ Last edited by yoli3699 at 2006-7-10 04:07 PM ]

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Post time 2006-7-10 16:00:22 |Display all floors
营销辅助材料?

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Post time 2006-7-10 16:10:22 |Display all floors
Marketing collateral

间接营销手段(区别于在销售后期使用的直接手段,如广告等)

Use magic tools Report

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