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I can think of a few reasons:|
* Cultural gap: you need some basic understanding about China to appreciate the movies. This is true also for American movies, but America is today's Rome, and everybody knows about that culture. This is a vanishing reason, if it exists, since China is more and more in focus.
* Politics and business: China utilizes protectionism in the movie business, and only a handful Western movies are allowed to go up every year. This is not about censorship, but about protecting the national industry; people watch the Western stuff on pirated DVDs. In the other end, MPAA and other greedy organizations in the mafia cartel that controls the Western movie industry might turn down Chinese movies more often than necessary, since they prefer to release domestic feel-good movies like Legally Blonde to promote the domestic industry.
* Language: In most of Europe, language is not a problem, as movies are regularly subtitled rather than dubbed, although dubbing is common in Germany, Italy and a few other nations. In the US, people are not used to subtitling, but prefer dubbed movies. Dubbing movies is a very very bad thing, as it takes away from the original quality. It is like painting over Mona Lisa with Chinese characters or something. And by the way, Chinese TV also use dubbing of Western movies. I refuse to watch dubbed movies.