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Facts are stubborn things. [Copy link] 中文

Rank: 6Rank: 6

Post time 2005-6-13 22:24:41 |Display all floors
Here's a reprint from yesterday's New York Times that can easily be transformed into a case study for graduate students.

http://www.nytimes.com/2005/06/12/magazine/12FILTER.html?hp=&pagewanted=print

The upstart company wants to make and license special filters that make cigarettes safer.  But their spokesperson says they  would sue anyone who said the special filter made cigarerrettes safe to smoke.  She'd be fired as part of the first big licensing agreement, with a sizable severance package that prevented her from speaking on the subject for the duration of her settlement payments.  The licensing companies would make claims about their products that they considered relevant to consumers.

Average people who are addicted to nicotine will grasp tightly to any shred of possible hope that helps them deny to themselves the harmful effects of cigarette smoking.  

The extra filter is a teal blue color and absorbs some toxins and only a little nicotine, so smokers get all the kick and none of the sick.  Once the product gains wide acceptance in the world, then copy-cat products can be distributed  -- these filters would be a strong, cobalt blue with shiny speckles, the filters would be only colored paper to save on costs, and the tobaccco used in the cigarette would be soaked in a synthetic nicotine that tripled the addictive effect of the smoke.  Who could stop these from being sold in areas of the world that are the wild west of capitalism?

Guess what the new, safer cigarette will be named?  Well, Fact, of course.  And Facts, like any other cigarettes, are stubborn things.

Use magic tools Report

Rank: 4

Post time 2005-7-4 15:39:27 |Display all floors

yes, so stubborn that you could not change

yes, so stubborn that you could not change

Use magic tools Report

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