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Criticism is an excellent incentive to help drive China to widen and deepen its publicity repertoire. Certain anti-Chinese and Western-Colonial-Powers will continue to paint negative pictures wherever China goes and whatever China does.|
When responding, sometimes can make it light and attractive. For example recently when US ill-intentionally tried projecting China negatively by accusing China of tapping its Apple-phone, China responded excellently and wittingly by asking them to change to Huawei-phones. That's sophistication. Of course don't do it too often as the method/style will become stale. This sort of reply indirectly shows Chinese wits. Its clear that US tried to paint China negatively given that US is second to none in phone tapping. So why didn't US own up its own tapping networks but tried accusing China? Its so dumb of US to do that and smart of China which took its chances well to show better wits. Bravo!
One victory isn't sufficient to convince the world of Chinese wits. So bide your time to wait for more chances. Be prepared though as slowly this will lead to open debates. You will have to prepare the global stage/publicity for such debates.
Its a good practise to have strategic news outlets that are in languages other than Mandarin to build global followers. The news can be in Russian, Spanish, English, French and Hindu. These news stations should have foothold in for example maybe in Switzerland, Spain, Hungary, England, Ireland, Sulawesi (Indonesia), Philippines, Thailand, Argentina, Bolivia, Australia and Canada. Having said this, there should be foreign based Mandarin news outlets to support global Mandarin learning. There is no need to exercise full control over these sort of outlets and they should be self-profit-generating. Ability to exercise strong indirect influence will do and this can be done via business and social instruments. Hence partner with some businessmen here. Let them make some money. Let them compete amongst themselves healthily. Sell them the idea how they will benefit by balancing the world's view fairly. Of course others will try to bribe or muscle them away etc. Its an open competition and this is healthy. These outlets can also do the reverse. Minimum core numbers who are closely knitted are needed but not a great number, the rest can allow them greater autonomy. The news these centres carry should not focus on China. China should be featured though but should only make up a small portion of the news content. Then any news pertaining to China should be presented free from political tone. They should be economically, legally and professionally objective and orientated - this is to project China from other dimensions. The information content should vary to attract all kinds of readers. The objective of these news outlets should be to build followers from all walks of life.
These news stations could connect with the global society by frequently organising self-funded social activities. China could selectively participate in these activities to build familiarity. Too much Chinese exposure makes it stale. In contrast exposure by bits attracts curiosity.