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China overtakes the US consumption of Budweiser [Copy link] 中文

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Post time 2018-8-19 05:58:31 |Display all floors
This post was edited by UYA at 2018-8-19 05:59


China has edged out the US to become the biggest consumer of Budweiser beer in the world.

According to a recent report, for the first time Chinese consumers have overtaken the US, drinking more bottles of Bud -- the all-American beer brand -- than their American counterparts in the first half of 2018.


The report was released from RaboBank, a financial services provider for the food and agribusiness sector.


US and Chinese Consumption of Budweiser, 2000-2018e

Source: GlobalData 2018


A bar graph reveals that the consumption of Budweiser beer in China runs inversely to consumption rates in the US. While consumption rates in the US have fallen since 2000, the opposite is true for China.


Analysts attribute the trend to increased interest in foreign brands in both countries. For instance, in the US, consumers are drawn to Mexican beers, while Chinese consumers are drawn to American beer brands.


According to The Drinks Business, Budweiser was the fifth top-selling beer in China with a nearly 4 percent market share.


As per RaboBank's research, the current operating profit of Budweiser in China is bigger than in Italy, the Netherlands and Belgium combined, at US$400 million.


The most popular beer overall in the China is domestic brand Snow, with a 24 percent market share.










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Post time 2018-8-19 12:52:06 |Display all floors
This post was edited by UYA at 2018-8-19 12:53

"Budweiser the "Emperor" of Beers"
(new Chinese slogan)

Another American icon....
falls to China

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Post time 2018-8-19 16:16:52 |Display all floors
UYA Post time: 2018-8-19 12:52
"Budweiser the "Emperor" of Beers"
(new Chinese slogan)

Not bad, Bud making up around 4 percent market share in China...

No wonder, the other day polishing the bar stool at my favorite watering hole, my favorite Tsingtao brew and recent stock price was hotly discussed.  
The story goes that a case of China's second largest brew would make a soft landing on the far side of our moon, therefore being the first Country in the world to achieve such a soft landing.
  Since them bottles are rather breakable, it's considered to be a waste of a perfectly good Brew to be wasted...
At the same time it illuminates how sensitive China's stock can be toward good or bad rumor.

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Post time 2018-8-19 17:08:52 |Display all floors
emanreus Post time: 2018-8-19 16:16
Not bad, Bud making up around 4 percent market share in China...

No wonder, the other day polishi ...

I find that interesting also.

American markets are fueled by media.
Chinese markets are fueled by social media.

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Post time 2018-8-19 17:16:36 |Display all floors
UYA Post time: 2018-8-19 17:08
I find that interesting also.

American markets are fueled by media.

Small wonder We chat is getting more effective by the day...

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Post time 2018-8-19 18:07:41 |Display all floors
tarifs anyone?

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Post time 2018-8-20 05:05:14 |Display all floors
WENGEWANG Post time: 2018-8-19 18:07
tarifs anyone?

LOL

The "King of Beers" being taxed.
Its a big market in China.
Wonder what Bud will do?

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