In 1992 Pepsi introduced a clear soda, "Crystal Pepsi". The product died a year later. David C. Novak who is credited with introducing the Crystal Pepsi concept admitted: "It would have been nice if I'd made sure the product tasted good".
In 1998 Frito-Lay introduced new fat-free potato chips. People seemed to be hyped with this "miracle food" and within the first year sales reached $400 million. But sales plummeted soon after when it was revealed that the chips contain Olestra, a fat substitute with very undesirable side effects, such as abdominal cramping and loose stools.
In 1985 Coca-Cola Co. decided to reformulate Coke. The company invested $4 million into the nationwide taste test. And despite the New Coke doing well in taste tests, after the launch, people's reactions were extremely negative. Within three months of the New Coke's launch, the company had to reintroduce the original formula and rebrand it as Coca-Cola Classic.
Premier Smokeless Cigarettes, Rj Reynolds Tobacco Company, 1989
In 1988 RJ Reynolds Tobacco decided to develop a smokeless cigarette. The company invested $325 million into the manufacturing and came up with cigarettes branded as Premier which, according to the CEO of the company "tasted like sh*t". It's no surprise people didn't buy them.
Amazon decided to enter the smartphone market with the Fire Phone in 2014. However, it was very unsuccessful and was discontinued a year later. The company's CEO Tom Szkutak indicated that the pricing strategy was to blame for this product fail.
TwitterPeek was the first and the last Twitter-only mobile device launched in 2009. As it turns out it was made to do only one thing - send and receive tweets, but failed at it. The device gave only a 20-character preview of the tweets. No surprise that consumers made a hard pass on this device.
In 2013 Juicero introduced a juicer called the Juicero Press. This device was sold with packets of pre-juiced fruits and vegetables sold exclusively by the company. The company faced scrutiny when consumers realized that these packets could be squeezed by hand just as efficiently as with a juicer. Later, company announced that it was suspending the sales of the juicer and repurchasing it from costumers.