Author: SherrySongSHSF

Online celebrity economy: A threat to economic progress in China? [Copy link] 中文

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Post time 2016-12-9 11:26:00 |Display all floors
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Sandy wishes she can rise to fame overnight. Many anchors have a same dream. Being an online anchor is a chance they give themselves to become a celebrity. [Photo/qq.com]

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Post time 2016-12-9 11:26:21 |Display all floors
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Lanne, a junior student, promotes e-commerce products through live webcasting during the Double 11 online shopping spree. Most anchors know this is a profession for young girls only. They hope to work behind the cameras, step out of the industry after having their own family, or enter into entertainment circle through hard working. [Photo/qq.com]

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Post time 2016-12-9 11:26:44 |Display all floors
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An online anchor and model rests off stage. Online celebrities will gradually participate in TV programs and variety shows, and bring cash to their customers via their popularity. The average life of an online anchor is 28 years old. Though many know they will lose their radiance as they grow old, they still want to give it a shot. [Photo/qq.com]

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Post time 2016-12-9 11:27:07 |Display all floors
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Amy is the chief inspector of Three-minute Internet company. She led anchors of the company create a variety show during the Double 11 online shopping spree. The show cost 6 million yuan ($872,258) and was broadcast on a shopping website. [Photo/qq.com]

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Post time 2016-12-9 11:27:29 |Display all floors
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Chen Nuo also joined in this variety show. When the director asked her to perform a sexy number, she felt very nervous. After the show, she said someone called her "night club girl", a title found disgusting. [Photo/qq.com]

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Post time 2016-12-9 11:28:08 |Display all floors
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A 22-year-old online anchor Xiaomili cries after winning a prize awarded by her company. She won an online celebrity training course worth 500,000 yuan. She was born in a village and worked as a waitress. After the professional training course, she could become the next big thing and lead a very different life. [Photo/qq.com]

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Post time 2016-12-10 07:51:48 |Display all floors
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