Author: SherrySongSHSF

Online celebrity economy: A threat to economic progress in China? [Copy link] 中文

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Post time 2016-12-9 11:23:15 |Display all floors
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Hu Zhu, head of Mojing company, talks about the issue of selecting online celebrities with a group of university students at a private club in Changsha on Sept 13, 2016. One business area of his company is to work together with online celebrity agencies to make trainees build better temperament and looks. The online celebrity economy drives many other businesses on this economic chain. [Photo/qq.com]

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Post time 2016-12-9 11:23:38 |Display all floors
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Online celebrity agencies carefully choose anchor candidates after interview and sign contract with them. Agencies will create different roles for candidates based on their own characteristics. [Photo/qq.com]

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Post time 2016-12-9 11:24:05 |Display all floors
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Online celebrity agencies also provide training for online anchors including singing, dancing and the art of telling jokes. [Photo/qq.com]

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Post time 2016-12-9 11:24:27 |Display all floors
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New online anchors of Three-minute Internet company live in a group apartment provided by the company in Beijing on Nov 11, 2016. The company has several hundreds of contracted online anchors and aims to recruit more than 2,000 in the future. [Photo/qq.com]

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Post time 2016-12-9 11:24:51 |Display all floors
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Agents monitor anchors' performance during live broadcasting, in order to deal with emergency situations. Many anchors feel uneasy and do not know what to say on their first broadcasting. But with more experience, anchors quickly enhance their skills of commutating with fans. [Photo/qq.com]

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Post time 2016-12-9 11:25:15 |Display all floors
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Agents usually act as a role of anchors' "baby sitter", giving them any help from daily life to broadcasting techniques. An anchor, using an internet name of Xiaogenghao, has some problem with her computer and asks her agent to have it fixed. Xiaogenghao has several hundred thousands of followers. Her agent helps her to gain a rapid growth of fans, including inviting a famous online game player to join her program to attract viewers. [Photo/qq.com]

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Post time 2016-12-9 11:25:36 |Display all floors
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An anchor puts pillows that fans gave her as a gift on her chairs. Anchors usually have their loyal fans. They call those who constantly give an anchor gifts as "Tuhao" (nouveau riche) . If anchors encounter their "Tuhaos", they gain more profits. [Photo/qq.com]

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