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The global backlash over the incredibly racist Chinese laundry detergent ad is beginning to die down. The company has apologized (twice) saying that they had "no intention to discriminate against people of color.” Meanwhile, the Chinese Foreign Ministry has said that the ad hasn't hurt its international standing as China and Africa remain “good brothers."
But the conversation about being black in China has not stopped. A video on the subject uploaded to Miaopai by "Master Pi" has gone super-viral on the Chinese internet. Already the video has nearly 9 million views on Miaopai and over 34,000 shares on Weibo. The video stars a black man from New York, now living in Chongqing, who lists three things that he is tired of hearing in China.
Watch the video below with translation provided by What's on Weibo:
While overall the video seems to have made a positive impact on the public dialogue about race in China, the main point of Li Heishuai's complaints seems to be lost on many who are to busy lost in the man's dreamy eyes and charming Sichuan accent.
“I also don’t know why, the whole time I couldn’t stop staring at his lips…” reads the top comment on Weibo with over 6,000 likes.
“I have no clue how some people can say that black people look disgusting after seeing this cute guy, you know you are causing China to lose face?” reads the comment below.
However, not all black faces are so well-received in China, while they are not often shoved down washing machines, they do regularly face prejudice and discrimination because of their skin color. Thanks to traditional beauty standards valuing white skin, many Chinese people have a well-established phobia of dark skin which unfortunately also contributes to racist attitudes towards people of African descent, who are viewed by some as "dirty" simply because of their skin tone.
Last year, a Chinese promotional poster for "Star Wars: The Force Awakens" was widely criticized by fans as being "racist" with the character played by black actor John Boyega inexplicably being shrunken in size.
See the video: http://shanghaiist.com/2016/05/31/watch_black_mans_china_problems.php