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Real challenge is beyond ice buckets [Copy link] 中文

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Post time 2014-8-28 18:50:57 |Display all floors
This post was edited by moonshooter at 2014-8-28 18:52

The Ice Bucket Challenge has taken China's entertainment and executive worlds by storm after making its debut more than a week ago, with public reading of the news on Sina weibo, China's Twitter-like social media platform, crossing 2.9 billion hits in just a few days.

The campaign has drawn the attention of wide spectrum of people and even raised donations for research into a degenerative disease. In China, the campaign had raised more than 8.5 million yuan ($1.38 million) for China-Dolls Center for Rare Disorders by Aug 22, more than four times the amount (about 2 million yuan) the non-profit organization received during the whole of last year. Apart from the increase in donations, the campaign has made more people aware about the suffering of ALS patients.

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Post time 2014-8-28 18:52:22 |Display all floors

However, many people have criticized the campaign for its excessive commercial and entertainment elements, with some netizens complaining that some celebrities are using it for self-advertisement. Hong Kong singer G.E.M., for example, has been criticized for causing something of a sensation because her shirt became almost see-through after she was drenched with ice water. And Lei Jun, CEO of Xiaomi Technology, has received netizens' flak for combining his act of charity with business promotion - Lei followed up the Ice Bucket Challenge with a lengthy description about his company and its products.

Some people in the country's drought-hit regions have protested against the "waste of water" in the campaign. A dozen farmers in Henan province, facing the worst drought in decades, stood with empty water containers in front of a Buddha statue and shouted, "we want water", to protest against the "waste of water" by those taking the Ice Bucket Challenge.

The participation of celebrities in the charity campaign will certainly help increase donations for research into ALS. But instead of using the campaign as a one-off occasion to increase their popularity and earn some brownie points from the public, conscientious celebrities should make such issues part of their long-term campaigns. And that would be their real contribution to the fight against debilitating diseases and other problems facing society.

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