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Share An Incredible Journey through India (II)
MarcosF.Neves 2013-4-13 15:11
An Incredible Journey through India (II)
In this second article about India, I give some information about agriculture, collected in two weeks of visits and interviews and raise some of the topics that make part of the strategic agribusiness agenda. As a first impression, Indians have a passion to owe land and this land is what will be passed to their children. Indians love children too! India has a large proportion of arable land, 180 million hectares, almost 60% of the land existing (330 million hectares of ...
8070 views|2 comments Popularity 3
Share An Incredible Journey through India (I)
MarcosF.Neves 2013-4-9 14:01
An Incredible Journey through India (I)
Almosttwoweekstravelinginfourbigcities(Mumbai,Hyderabad,ChennaiandDelhi)andseveralruralvillagesofIndiaisanincredibleandunforgettableexperience.Mylearningwaspresentineverystreet,road,building,sightseeing,taxidrivingorwhateverinteractionwithitsp ...
2295 views|3 comments Popularity 4
Share The Evolving Role of Trading Companies in Food Chains
MarcosF.Neves 2013-3-15 13:17
This article aims to discuss the major changes happening in trading companies (here I will use the acronym TCo’s) that operate in food and agribusiness chains. The idea her is to raise the facts that are changing, the impacts brought by these facts and leave an open discussion towards which acts should companies that are performing with TCo’s do. These ideas are based on discussions with leading trading companies and agribusiness specialists. Examples of TCo’s are Bunge, Cargill, ADM ...
1691 views|0 comments Popularity 1
Share Developing offers in tune with consumer movements
MarcosF.Neves 2013-3-15 10:15
In this article we are talking about consumer movements. A frame is offered for discussions towards the needs of an organization to plan and act driven by demand. With the advance of digital media and new forms of communications, we face e new era where consumers are even stronger. Communication platforms, group discussions, complaining sites and others brought even more empowerment to the consumers. The possibility of protesting and really damaging brands and images got stronger ...
1121 views|1 comments Popularity 1
Share How Chinese companies can feed the world
MarcosF.Neves 2013-3-15 10:13
China lacks a foodstuffs multinational, but there is no reason why that should continue to be so At a recent international food and agribusiness congress in Shanghai there was a debate about the ability of Chinese food companies to become international companies in the coming years. That means departing from their activities in China toward a more global presence, like the major food multinational corporations. At the root of the issue are three key matters: why Chinese food companies are ...
1738 views|2 comments Popularity 2
Share Questions to think 'out of the box'
MarcosF.Neves 2013-3-15 10:13
In one of our classes at the University of São Paulo we dedicated to read and discuss the management behaviour of Steve Jobs, based on the book and a recent article at Harvard Business Review, both written by Walter Isaacson, that tells "the real leadership lessons of Steve Jobs". It is an interesting reading about a person and a style that created one of the most spectacular companies in the last century: Apple. After the readings and the class discussion I had the idea to raise ...
1023 views|1 comments Popularity 1
Share The internationalization of Chinese food companies
MarcosF.Neves 2013-3-15 10:12
In the last world's food and agribusiness congress, organized by the International Food and Agribusiness Management Association, held last June in Shanghai, one of the debates that I coordinated was about the capacity of Chinese food companies to become international companies. The objective of this article is to share with China Daily readers my summary of the discussions. The article addresses: a) Why Chinese food companies are not internationalized based on a strategy ...
1043 views|0 comments
Share Structural changes in Chinese meat chains
MarcosF.Neves 2013-3-15 10:11
The objective of this analysis is to share with China Daily readers a recent workshop that I had the opportunity to coordinate in Shanghai, on 12th of June, during the events to launch my new Chinese book "The World on the Tongue", by Central Compilation and Translation Press. In this event, around 15 of the largest pork and poultry producers and processors operating in China stood for around 5 hours debating the future of the industry. Very interesting debate done with nice ...
899 views|0 comments
Share The changing environment and the modern farming
MarcosF.Neves 2013-3-14 10:05
This article aims to discuss the major changes happening in farming, mostly in the largest farming export countries as the USA, Brazil, Argentina among others with relatively different environments like South Africa, India and China. The idea is to raise the facts that are changing, the impacts brought by these facts and leave an open discussion towards which acts should companies that are performing with farmers should do. These ideas are based on discussions with farmers and researchers i ...
683 views|0 comments Popularity 1
Share Gap analysis as a tool for improving performance
MarcosF.Neves 2013-1-9 16:09
This article aims to propose a tool for analyzing the gaps existing among the sales potential of an organization when considering one of its offers and its actual sales or performance. Different then moving on the traditional planning process, this tool allows to come from the missing points, from the errors, or from the gaps towards projects of what need to be done. The potential sales of an organization is represented by the upper limit of the demand in a given period of tim ...
901 views|0 comments

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