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India’s domestic cosmetics industry is set to grow to US$3.6 billion by 2014, according to the Associated Chambers of Commerce and Industry of India. The skin-lightening cream market alone was worth US$432 million in 2010 and growing at 18 percent annually.|
In China, where the skin care market is worth more than 35 billion yuan (US$5.5 billion), whitening products comprise a whopping 71 percent of the market. Elsewhere in Asia, a survey by the London-based market research firm Synovate found that four out of ten women in Hong Kong, Malaysia, the Philippines, South Korea, and Taiwan use a skin whitening cream.
the long and short of it:
“Skin whitening has a long history in Asia, stemming back to ancient China,” said Li Yanbing, vice-secretary general of the Chamber of Beauty Culture and Cosmetics of the All-China Federation of Industry and Commerce, in an interview with China Daily. “And the saying, ‘One white covers up one hundred ugliness,’ was passed through the generations.
The cosmetics industry has also started to target men, selling them the same idea that a fairer complexion would make them more attractive. While skin-lightening products for women have been available for decades, products for men have only appeared in recent years, a trend that is rapidly growing.
Just pay a visit to any pharmacy or chemist in Asia and you’re almost certain to find a dedicated men’s skin care section with a growing selection of skin-lightening products on offer.
provincials but hey.....just don't tell a Sicillian!