Views: 1802|Replies: 1

The ¨resurrection¨ of Bruce Lee in an ad. [Copy link] 中文

Rank: 8Rank: 8

Post time 2013-7-13 13:52:28 |Display all floors
Bruce Lee is back in action, kind of, in a new commercial for Johnny Walker running in China. The likeness of the star, who never drank in real life, was created by filming a lookalike and then adding Lee’s face with computer animation. Some are offended by the ad, which uses Lee’s actual words. Biographies have noted that Lee gave up drinking after a binge that estranged him from his family. Johnny Walker says that they got permission from Lee’s daughter Shannon to use her father’s image, and that although he never drank, he wasn’t necessarily anti-alcohol.

Bruce Lee's daughter in the spotlight this week for a controversial ad-whiskey that he "resurrects" digitally, today defended the issuance of spot-in which has participated as a consultant, and noted that it is a "tribute" his father, who passed away 40 years.

"It's a way to pay tribute to my father and especially his philosophy, and doing it in an interesting way with the use of technologies," he told the newspaper "South China Morning Post" the actress Shannon Lee, after the announcement was received with much controversy in China.

The commercial, produced for the Scottish whiskey brand Johnnie Walker, Bruce Lee recreated in modern day Hong Kong, and from its first broadcast on Chinese television, on July 7, has received much criticism because the classic actor the fight as "Operation Dragon" or "Fist of Fury" was a teetotaler.

To his daughter, however, the announcement clearly separates alcohol Bruce Lee (which only appears in the last scene, without the fighter on the screen) and should be interpreted rather as "a short film about it, sponsored by Johnnie Walker".

"My father did not drink, it's true," admitted Shannon to Hong Kong daily, "but never had problems with the people who bought them occasionally, not removed the bottle of hand if they saw it as something to enjoy."

Criticism of the spot, however, continue in the Chinese social networks, where now also been put buts to the fact that in the ad appears Bruce Lee speaking Mandarin (standard Chinese dialect, used primarily in the north and center of the country) when the actor's native language was Cantonese (Southern).

Shannon Lee now runs a foundation which, under the name of his father, seeks to maintain the legacy of the actor who brought the martial arts film genre itself in the West.

July 20 is celebrated with exhibitions and tributes in Hong Kong the 40th anniversary of the death of Bruce Lee, who died in the then British colony still only 32 years, as a result of a rare allergic reaction to a drug.

http://v.youku.com/v_show/id_XNTgyMzYyMjA4.html

Denial, according the psychoanalysts, is one of the most primary mechanisms of defense. It consists in the attitude of denying or minimizing obvious facts of reality with which the individual can´t  cope or whose irresponsibility is unable to meet.

And I agree.

Use magic tools Report

Rank: 8Rank: 8

Post time 2013-7-14 10:25:55 |Display all floors
Nice indeed.
LISTEN  TO  YOUR  HEART

Use magic tools Report

You can't reply post until you log in Log in | register

BACK TO THE TOP
Contact us:Tel: (86)010-84883548, Email: blog@chinadaily.com.cn
Blog announcement:| We reserve the right, and you authorize us, to use content, including words, photos and videos, which you provide to our blog
platform, for non-profit purposes on China Daily media, comprising newspaper, website, iPad and other social media accounts.