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If you want a real dose of cute cat, book a flight with Taiwan airline EVA Air.|
The carrier has recently launched three Hello Kitty-themed aircraft [Chinese language], on which everything from the fuselage to the flight attendants to the food is kitted out in the kawaii cat brand's images.
Passengers have been purring with delight, according to Anna Wong, an EVA Air public relations officer in Hong Kong.
This isn't the first time Taiwan's second-largest carrier and Japan's comic company, Sanrio, which owns the Hello Kitty brand, have collaborated.
The two companies launched the first generation of Hello Kitty jets in 2005. That Kitty fleet was disbanded in 2009, after its licensing agreement expired.
The new Taipei-based Hello Kitty jets -- called Apple Jet, Global Jet and Magic Jet -- will operate for at least a year on different routes originating from Taipei.
Magic Jet flies to Sapporo and Guam. Apple Jet flies to Seoul and Fukuoka. Global Jet serves Hong Kong and Tokyo.
To book, passengers need to check for specific flight codes. See the bottom of this article for details.
The Hello Kitty journey starts with Hello Kitty boarding passes and baggage stickers. Then passengers make their way to a you-can't-miss-it gate dedicated to the Hello Kitty flyer.
The boarding gate in Taipei's Taoyuan International Airport is pink and features a Hello Kitty playground.
Magic Jet flies Taipei-Sapporo (BR116/115) daily and Taipei-Guam (BR20/19) on Tuesdays and Saturdays.
Apple Jet flies Taipei-Fukuoka (BR2106/2105) every Tuesday, Wednesday, Saturday and Sunday; Taipei-Seoul (BR160/159) daily.
Global Jet flies Taipei-Hong Kong (BR857/858) and Taipei-Tokyo (BR2189/2197) daily.
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No matter how cute her smile, it can't compete with her apron.