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Top ten most popular American companies in China [Copy link] 中文

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24/7 Wall St. has identified the American companies that have done the best job of tapping into the growing market in China. It reviewed America's most iconic brands that are top sellers in the U.S. and abroad and reflect a cross-section of the economy. It then selected 10 companies with the largest market share in China by industry and product category to identify the most popular American brands with the most to gain — and the most to lose.

10. Apple

Market share: 51 percent


Industry: tablets

Competition: Lenovo, Samsung

While Apple effectively has zero presence in China's operating system market, its smartphone market share is not bad — fourth in the country, according to Reuters. But the company really shines in China's tablet market. According to consulting firm iResearch, Apple's iPad has a market share of 51 percent. Lenovo and Samsung are in second and third place, with 13.8 percent and 9.8 percent, respectively. A whopping 80 percent of consumers who are considering buying a tablet say their first choice is an iPad, reported TabTimes. According to Apple, the company's China sales for the quarter ended June 2011 increased six times from the same period the year before.
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Post time 2012-1-10 14:40:13 |Display all floors
9. Starbucks

Market share: 70 percent


Industry: coffee
Competition: McDonald's, Pacific Coffee, Dunkin' Brands
Starbucks is the world's largest coffee chain by sales. In China, the company has a nearly 70 percent market share, according to Euromonitor. Things are poised to get even better for the coffee company. Starbucks currently has 450 stores in Chinese mainland and has plans to open a thousand more.
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Post time 2012-1-10 14:41:00 |Display all floors
8. Intel
Market share: 14.9 percent


Industry: semiconductor

Competition: Samsung, Hynix

Intel is the world's largest semiconductor chip maker by revenue. China accounts for more than one-third of the world semiconductor market. It therefore makes sense that Intel is the leading semiconductor supplier for China. According to PwC, Intel had 14.9 percent market share as of 2010. In that year alone, Intel made nearly $20 billion in revenue in China. This was an increase of more than 26 percent from 2009, when the company was also the market leader. For the second quarter of 2011, PC shipments in China grew to 18.5 million, according to IDC, surpassing the U.S. for the first time.
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7. Procter & Gamble
Market share: 55 percent (all P&G hair care)


Industry: Hair care

Competition: Unilever (NYSE: UL)

Consumer goods company Procter & Gamble (NYSE: PG) has a firm grasp on 55 percent of China's market for hair care products, including shampoos and conditioners, according to China Daily. Its best-selling product is Head & Shoulders. "Last year," the paper reports, "P&G announced it would invest at least $1 billion in China over the next five years and also launched an innovation center in Beijing with an investment of $80 million." There is huge potential for growth in China. As of 2009, per capita spending on hair care products in China was only $1.79 a year, according to Datamonitor Industry Market Research. Research firm RNCOS says the hair care market is expected to grow at a compound annual growth rate of 15.5 percent by 2013. P&G may not realize its maximum potential profits for some time, however. Another China Daily article states that the "Chinese government has asked P&G and Unilever to delay their raising prices in China, because Beijing is determined to keep soaring consumer prices under control."
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6. Coca-Cola/Sprite
Market share: 61.5 percent/26.9 percent


Industry: soda

Competition: PepsiCo

Sprite is the number one soft drink in China, with 26.9 percent market share, according to recent data from Nielsen. Sprite's manufacturer, Coca-Cola (NYSE: KO), holds a total 61.5 percent share of the soda market. It is followed by PepsiCo (NYSE: PEP), which has 29 percent, according to London-based researcher Euromonitor International. Coca-Cola currently has more than 40 factories in China, and it plans to invest $4 billion in bottling plants and delivery trucks over the next three years, according to Bloomberg.
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Post time 2012-1-10 14:42:41 |Display all floors
5. Nike
Market share: N/A


Industry: sportswear

Competition: Li Ning, Adidas

Nike is China's leading manufacturer of sportswear. It is followed in market share by Chinese company Li Ning, which holds one-third of the market, and Adidas, although some research puts Adidas in second place. In June Nike reported annual revenue of $2 billion in Greater China, according to Reuters — double the amount made by the company in 2007.
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Post time 2012-1-10 14:43:27 |Display all floors
4. Boeing
Market share: 52 percent


Industry: commercial aircrafts

Competition: Airbus, Embraer, Bombardier

Boeing currently has more than 50 percent share of the Chinese market for commercial aircraft, according to Forbes. The company's presence in China most likely will increase in the coming years. Air passenger trips in China have increased 16 percent from 2010. Boeing expects the aviation market in China to more than triple over the next 20 years, requiring an increase of about 5,000 planes valued at $600 billion. Boeing and China have a two-way relationship. According to Boeing-China President David Wang, speaking to CNC World, "China is already Boeing's biggest customer outside of the United States and Boeing is the largest purchaser of made-in-China aviation parts and components."
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