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Everyone is biased, everyone has an agenda. That is why you need to listen to arguments from different sides, and that is why you have to have a free press, so you can compare the agendas and biases.|
When there is free media, some will, however, stand out as more reliable and unbiased than others. The BBC is one of those who stand out as more reliable and respectable than others (like Fox News in the US). It doesn't mean that they are free of bias, because nobody is. The BBC is a Western media outlet, although with an international staff, and therefore automatically has a Western bias (pro-democracy).
CCTV is the Chinese equivalent of BBC, and CCTV naturally has a Chinese bias, which we see when they do their anti-Japanese historical blasts to the past instead of focusing on the present. CCTV, just like the BBC, has a better standing than many other media companies in China, even if media is not as free in China as in the West. People tend to trust CCTV more than any other TV station, because it is more professional, it is larger, it has all the traditions and it is state owned.
Both the BBC and CCTV, however, try their best to do quality journalism within the realms they have been defined.