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On 28 August 1965, Fred DeLuca and Peter Buck opened their first location in Bridgeport, Connecticut as a stand at the University of Bridgeport and named it "Pete's Super Submarines". Soon thereafter the name was changed to "Pete's Subway" and then to "Subway". The chain used the New York City Subway as its decorative motif (old New York City subway maps and skyline views of Manhattan dot their interior wallpaper of most stores from before the late 1990s, when newer stores and remodeled older stores took on a more stylish food environment), and has a sandwich named the BMT after the Brooklyn-Manhattan Transit subway line, although in advertising this has been described as "Bigger, Meatier, Tastier." After the success of Subway, Fred De Luca wrote a book titled "Start Small, Finish Big: 15 Key Lessons to Start—and Run—Your Own Successful Business" in 2001. Subway has been voted as #1 franchise in Entrepreneur magazine 14 times as of 2006.|
Subway menus vary by store, by country and by state — in Muslim countries omitting ham and other pork coldcuts — but retain core items which are included at every store. The main food sold by the store is Submarine sandwiches, sold in Six-inch and Footlong sizes. Like other fast-food restaurants they offer limited time offers or LTO from time to time. In addition to their standard menu, Subway also offers catering for all types of occasions. They offer 3ft and 6ft subs while also offering a sandwich platter. These giant sandwiches can be ordered in bulk and to nearly any specification, something which Subway has promoted as a part of their campaign to personally tailor each and every sandwich to a customer's individual taste.
Subway also offers items other than sandwiches; breakfast items include such baked goods as bagels, and as of July and August 2006, the chain has recently added "personal pizzas" to their menu, which are made upon order (as with their sandwiches) and heated "in 90 seconds" as advertised on televised commercials.
[ Last edited by fyrstar at 2006-10-11 07:07 AM ]