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Originally posted by overkill at 2006-3-17 23:52
We decided to ridepast all seven of the Pizza Hut restaurants that we know of in the downtown area
of the city we live in starting at 5 pm. We rode up to the last of the seven at 6:45 pm. In the longest line of the seven were 141 people waiting and the smallest line waiting outside for a table was 58 people. I sure would like to have a slice of that pie (economically speaking that is)!
Yeah, I have seen and been in waiting lines too on 必胜客 on 淮海路 in Shanghai. Pizza Hut has some 40 restaurants in Shanghai, which is probably more than what the entire competititon has. But that is not enough for me, because Shanghai is so incredibly large. After 淮海路 I have to go to 四川北路 in 虹口 or to 徐汇. Where I live in Shanghai, there isn't a single Pizza Hut available, despite a population of a million; there is only 比萨林, a small pizza den of the kind that is seen on every street corner of the considerably smaller city in my home country.
Thus, my observation that MOST Chinese don't like pizza is valid; this doesn't mean that there are Chinese who don't like pizza; of course there are. But please do a comparison of 火锅 places with pizza places, and you will get a decent popularity comparison.
"Chinese really don't like sweets and chocolates" Do you ever go in a supermarket? One of the largest sections (if not the largest) is the candy! Do you think it would be so big if they didn't sell "sweets and chocolates" to the Chinese? What do you exactly know about marketing?
Yeah, there are sections full of Dove, Toblerone and other chocolates (but not the kind of other candy you can buy in Europe), but few buy it. It is overpriced, and the Chinese in general don't like the sweet taste. SOME do, of course, but most prefer to eat their sun flower seeds, nuts and duck feet. I have never seen a Chinese friend buy chocolate.
What do I know about marketing? I know that Western companies don't know how to market in China. The absolutely mediocre ice cream Häagaen-Dasz is sold in China as some kind of luxury item, costing five times more than in the West, while 梦龙 (Magnum) is sold at a correct price level for the Chinese market. Obviously 梦龙 sells better than Häagaen-Dasz, and more importantly has a larger custom base. Custom base is crucial in China; it really isn't smart selling stuff expensively in China. That is why the Häagaen-Dasz restaurant on 淮海路 always is empty and no one buys their stuff in the stores. 梦龙 is quite successful, but is still much less popular than Chinese style ice creams (iced 绿豆 and other tastes that Westerners wouldn't like).
The staff in the local 华联超市 were very excited when someone bought their expensive Dove chocolate (5 yuan for a small bar), and who bought it? Me, a laowai! Unfortunately you can't find the really tasty milk chocolate in China. Not at all.
There is as much "depression and unhappiness" in China as there is anywhere else in the world. The Chinese just have it ingrained into them to suppress their true feelings and not to express them publicly. It is exactly the same case as the incidence of homosexuality.
No, these are not comparable. Homosexuality carries a stigma, depression doesn't. It is a general observation that people are happier in poorer countries, and that depression is a welfare disease. You don't see people in the West sing on the street, do you? If you do, you bet it is an immigrant who yet has to choke on his own emotions. What are the suicide rates in countries like Sweden and Japan? Compared to China?
[ Last edited by liangzai at 2006-3-18 03:51 AM ]