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收视率? [Copy link] 中文

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Post time 2005-1-13 23:29:52 |Display all floors

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Post time 2005-1-13 23:50:58 |Display all floors

FYR

acceptance rate.

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Post time 2005-1-14 00:06:39 |Display all floors

viewing rate

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Post time 2005-1-14 04:31:22 |Display all floors

收视率 audience rating

Please see
http://www.chinadaily.com.cn/english/doc/2004-09/01/content_370631.htm

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Post time 2005-1-14 11:07:29 |Display all floors

感觉audience rating在这里并不是表示收视率,受观众欢迎程度。

据报道,2004雅典奥运会仅靠出售电视转播权一项,就为国际奥委会带来了15亿美元的收益,几乎是1984年洛杉矶奥运会的5倍。外电报道如下:The National Broadcasting Company in the US purchased the television rights for 793 million US dollars, the highest price paid for an event of this kind. But the company still earned net profits of over 200 million US dollars due to high audience ratings and advertising revenues of around 1 billion US dollars. audience rating表示“收视率”,因为rating除了“等级; 级别; 估价”等常见含义外,还表示“(电台、电视台调查后确定的)节目受欢迎的程度”。

国际奥委会的奥运收入主要来源于四个方面,电视转播权、顶级赞助商的广告、奥运吉祥物等商品的特许经营权和奥运比赛的门票。

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Post time 2005-1-14 11:11:32 |Display all floors

viewing rate should be the right word.

From google:

The viewing-rate investigation being carried out in October 2003 among the inhabitants of Bratislava at the age between 18 years and more, 41,4 % of citizens know the TVA and from this percentage 86,3% viewers tune in this channel, 90,3 % have already seen the programme of this channel and 15,4 % viewers watched this channel several times and 15,4 % of viewers watches the TVA channel daily. Based on information broadcasted in the TVA-channel programme, nearly 15 % of viewers have purchased some goods being advertised there.

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Post time 2005-1-14 11:38:15 |Display all floors

rating就可以了.

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