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No one predicted that China-made products, represented by Huawei smartphones, Lao Gan Ma chili sauce, and White Rabbit (Dabaitu) milk candies would become fashionable, when just four years ago, Chinese tourists were still rushing to Japan to buy toilet covers and rice cookers.
110 brands made sales of over 100 million yuan in this year's midyear online shopping festival known as "618" held by Tmall, a platform under Chinese e-commerce giant Alibaba, while over 60 percent of these brands came from China, covering multiple industries including consumer electronics, clothing, food and cosmetics.
Moreover, five out of the six brands that hit sales of over 1 billion yuan were also from China.
China's time-honored brands are now revitalizing. Athletic shoemaker Warrior, founded in 1934, was on the verge of going bust in the 1990's thanks to foreign competition. Now, the brand is "talk of the town", selling a total of 80 million pairs last year.
Apart from Warrior, many other traditional Chinese brands are also catching up. Chinese skincare brand Pechoin recently launched hyaluronic acid essence, while Mayinglong Pharmaceutical, a drug company known for its hemorrhoids cream, is testing out the lipstick market.
According to a report on the development of Chinese brands issued by a research institute under Alibaba, traditional Chinese elements including tea, Han costumes, the Palace Museum and Peking opera were making big money on Alibaba's shopping platforms.
The rise of Chinese products comes from the country's robust industry. More than a decade ago, China became a "world factory," and regained its title as the world's largest manufacturer in 2010.
No other country is comparable with China in regards to its huge domestic market, complete industrial system and efficient infrastructure. Thanks to China's efforts to increase variety, improve quality and create brands, the quality of Chinese manufacturing is continuously improving.
The rise of Chinese products also comes from China's growing rate of consumption. Last year, final consumption contributed 76.2 percent to China's GDP growth.
Economist Wu Xiaobo said that Chinese products are mostly cost-effective and trendy, which has developed into a new consumption trend.