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Age no barrier for China's senior catwalk models [Copy link] 中文

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Post time 2019-1-15 16:45:52 |Display all floors

This photo taken on December 26, 2018, shows 56-year-old Chinese model Ma Yinhong posing for a portrait in downtown Shanghai.


Wearing a bright floral ensemble with her short hair dyed blonde, Chinese model Ma Yinhong struts a Shanghai catwalk with a style and swagger that belie her 56 years.

She made her modelling debut just two years ago and is already in demand, working for leading fashion brands.

Ma is one of a growing number of older models sought after by Chinese and international labels trying to court the country's growing faction of "silver spenders."

She seems to embody this target market of older Chinese who are spending more on themselves.

"I never go out without dressing up and getting made up. I never let myself look like an old granny," Ma told AFP at a recent show for Uooyaa, which used a mix of younger Chinese and foreign models, as well as seniors.

Once confined largely to life insurance and healthcare ads, today glamorous Chinese seniors are in demand for high fashion.

"They save me as 'best for last' in fashion shows after young models, so I am quite visible," Ma said.

By 2050, one in three people in China, or 487 million people, will be over the age of 60 — more than the population of the United States — according to the Xinhua news agency.

This greying population, combined with rising incomes and living standards, means an explosion in consumption by China's elderly is forecast in coming decades.

Once expected to selflessly stay home and mind the grandchildren, seniors — particularly women — have become a coveted market for products like clothing, fashion accessories, cosmetics and travel, according to consumer research firm Mintel.




This photo taken on December 26, 2018 shows 56-year-old Chinese model Ma Yinhong (R) talking to her friends at a cafe in central Shanghai.


Silver spenders

Portraying older models in active, youthful lifestyles sells well in a culture with a strong tradition of respect and deference toward elders, part-time model Liu Wei said.

"A sense of sophistication can show in the facial expressions of seniors," explained the 52-year-old.

He added: "Handsome young men, even with their good bodies, cannot convey maturity."

Liu only began modelling two months ago and does it as a hobby. The owner of two listed companies, he typically appears in adverts as a successful businessman.

"The market for senior models in China is not huge yet but it is growing," said Michelle Chien, a modelling agent with ESEE Model Management, one of the city's largest agencies.

This echoes a trend now well established in Western markets, where brands have been keen to tap the pockets of the affluent baby boomer generation.

In the past five years, catwalks globally have seen greater age diversity and models such as Jacky O’Shaughnessy, Jan de Villeneuve, and Elon Musk's mother Maye Musk, making names for themselves as fashion stars in their 60s and 70s.



This photo taken on December 26, 2018, shows 56-year-old Chinese model Ma Yinhong during a visit to a salon in Shanghai.


In her youth, Ma had hoped for a career in fashion design. She moved to Japan to study in the 1980s but did not graduate as she could not afford the fashion fees.

But she did not start modeling until getting her first gig two years ago after sending her photo to a Shanghai fashion house.

Despite fashion brands embracing the grey hair and wrinkles that come with older models, Ma said it was still important to stay stylish and in shape.

She gets her hair done every three weeks, and stays fit with daily breathing exercises and regular workouts at the gym.

Ma explained: "Keeping in good health keeps me on the catwalk. There is no age limit in fashion, so hopefully my dream can continue."

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Post time 2019-1-16 01:56:04 |Display all floors
how about the male-ones
some day Jiangsu will rule China

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Post time 2019-1-16 14:55:07 |Display all floors
lionstar Post time: 2019-1-16 01:56
how about the male-ones

ops  sorry.jpg
your request.jpg

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Post time 2019-1-16 21:42:02 |Display all floors
Not long ago, I come across a lady. After knowing her physical age, I was completely taken aback.
She is forty-one but looks only twenty. No sign of age could be seen. She ate hot pepper and wiped her perspiration, but there was no cosmetic on her handkerchief!

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Post time 2019-1-17 08:51:40 |Display all floors
GhostBuster Post time: 2019-1-16 14:42
Not long ago, I come across a lady. After knowing her physical age, I was completely taken aback.
Sh ...

Round Up is good for developing the mind

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Post time 2019-1-17 21:23:08 |Display all floors
Motika Post time: 2019-1-17 08:51

Yes, she is!
After meeting her, my thought about female beauty changed completely.
Miss World, Miss Universe and all high sounding titles but till they meet the real beauty!

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