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Failed Products That Will Make You Ask ‘What Were They Thinking?” [Copy link] 中文

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Post time 2018-7-24 15:53:10 |Display all floors
Kitchen Entrees, Colgate, 1982



In 1982 Colgate came up with the weirdest brand extension idea. They decided to sell frozen dinners. This plan backfired, probably because consumers couldn't help but think that the Colgate food tasted just like their toothpaste. No company launches a product thinking that it will decrease sales of their other products, but Colgate should've seen it coming. Their toothpaste sales plummeted after the launch of the kitchen entrees line.



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Post time 2018-7-24 16:00:05 |Display all floors
Office Assistant Clippy, Microsoft, 1990s


Clippy is described by some as the worst user interfaces ever developed. Clippy was designed to pop up whenever the software though that the user need help and annoyed quite a few people. After Microsoft acknowledged it's unpopularity they decided to remove the feature.


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Post time 2018-7-24 16:00:46 |Display all floors
Trump Steaks, Donald Trump, 2007

Donald Trump kicked off his “world’s greatest” line of premium steaks in 2007. However, consumers didn't think the steaks were great. The product was discontinued after just 2 months for not selling well.


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Post time 2018-7-24 16:01:11 |Display all floors
Cheetos Lip Balm, Cheetos, 2005



In 2005 someone at Frito-Lay decided it would be a great idea to launch a Cheetos' flavored lip balm. Even those who had never tried Cheetos will know why this idea flopped.


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Post time 2018-7-24 16:01:46 |Display all floors
Rejuvenique Face Mask, 1999



In 1999 the nightmarish Rejuvenique Facial Toning Mask was launched. This creepy mask was intended to tighten facial muscles with... shock therapy. Consumers revealed that it feels as bad as it sounds.


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Post time 2018-7-24 16:02:06 |Display all floors
This post was edited by knox1234 at 2018-7-24 16:02

Ez Squirt Ketchup, Heinz, 2006


In 2000 Heinz decided to add an unexpected twist to their ketchup to catch children's attention. They came up with Ez Squirt colored ketchup which came in three main colors: teal, green, and purple. The idea wasn't meant to last on the market. After 6 years it was discontinued.


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Post time 2018-7-24 16:03:08 |Display all floors
Thirsty Cat! And Thirsty Dog!, 1994



In 1994 a bottled water for cats and dogs were launched. These beverages were carbonated, vitamin enriched and flavored. The product flopped after consumers realized that it's actually completely unnecessary to give pets this kind of beverage


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