Image via The Paper
McDonald's day-to-day business is unaffected by the change, and its restaurant names will stay the same. The chain reassured users on Weibo that all of its outlets would bear the name customers have come to know for the past 27 years.
The change comes less than a year after the brand announced it would sell off most of its business in the Chinese mainland and Hong Kong in a deal worth up to USD2.1 billion.
According to the deal, Citic, a state-owned financial firm, would take a 52 percent majority stake in Mickey D's Chinese operations. The Carlyle Group, a US private equity firm, also took a 28 percent stake in the investment. Meanwhile, McDonald's would continue to hold the remaining 20 percent of the business.
This isn't the first time netizens have been less than enthused by the unveiling of an American company's Chinese name. Earlier this year, Airbnb's name — 'Aibiying' (爱彼迎), which means to 'welcome each other with love' — was mocked for being too hard to pronounce.