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Online shop fined 15,000 yuan for holding 'last day sale' for over half a year [Copy link] 中文

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Post time 2016-5-26 16:07:27 |Display all floors

The owner of an online electronic products shop put “last day sale” watermarks on a number of his product pictures about six months ago. Now, half a year later, the shop owner has been fined 15,000 yuan for failing to remove the watermarks.

In November 2015, the owner, Ye, decided to lower the price of a portable charger from 138 yuan to 38 yuan, and he labeled the product with “last day sale.” After Ye sold out of all the portable chargers, he did not remove the special watermarks, never realizing that it could become an issue in the future. In April 2016, an anonymous consumer filed a complaint about Ye’s shop, calling Ye’s ad a fraud meant to fool consumers.

After investigation, the market regulation department fined Ye 15,000 yuan for his deceptive advertisement. Though Ye accepted the punishment, he still feels it is unfair for him to be fined so much money because of an “honest mistake.”

What do you think? Was the punishment too serious or just right?

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Post time 2016-5-26 16:19:55 |Display all floors
We will never know if it was an honest mistake...
if you want something in life get off your backside, and do it yourself!! don't rely on others to do it for you

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Post time 2016-5-26 19:33:21 |Display all floors
It's fraudulent and deceptive sales practices in many countries to advertise a product online at a given price or indicate it's on sale and to not have stock at that price. It can also be seen as a form of bait and switch.  In many nations if you fail to supply products at the online price it's also seen as fraud and the vendor can be fined, plus forced to supply the goods at that price to all purchasers who wish to purchase before the mistake is fixed.   Honest mistake or not, it's his problem for not keeping his website up to date.

The fine is not that hefty in real terms.  
Per Ardua Ad Astra

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