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外媒质疑冰桶挑战 作秀还是慈善 [Copy link] 中文

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Post time 2014-8-23 20:18:06 |Display all floors
Facebook has become saturated with videos of people dumping buckets of ice on their heads.
Facebook上充斥着人们往自己头上倒冰桶的视频。


They’re taking the#icebucketchallenge, a viral phenomenon whose ostensible purpose is to raise money for charity. The challenge is simple: Either donate $100 to a given cause, or douse yourself with ice, film it, and pass the challenge on to others via social media.
他们在参加热门的“冰桶挑战”。这项活动宣称目的在于为慈善募捐。挑战规则很简单:要不捐出100美元,要不就往自己身上倒一桶冰,拍下来并通过社交媒体点名其他人接受挑战。


TheBoston Globe, Mashable, and others have followed the nonprofit ALS Association in crediting the idea to Pete Frates, a 29-year-old former Boston College baseball player who was diagnosed with ALS in 2012.
非盈利组织肌萎缩性脊髓侧索硬化症(ALS)协会宣称,29岁的皮特·弗雷茨是该项活动的发起人,他曾是波斯顿学院的一名棒球运动员,2012年被诊断出患有ALS。之后,波斯顿环球报、Mashable网站和其他一些媒体也纷纷如此报道。


That makes for a nice origin story, but it’s not quite accurate. Matt Lauer’s challenge, along with that of Martha Stewart and many others, predated Frates’ involvement and had nothing to do with ALS. Rather, it came from a dare that was circulating among a group of pro athletes. Those who declined the ice bath were compelled to give $100 to charity of the challenger’s choice.
这个故事源头很不错,不过却未必准确。其实在皮特参与挑战之前,马特·劳尔、玛莎·斯图尔特和其他许多名人就已经参与了“冰桶挑战”,而且这项运动一开始与ALS毫无关系。实际上,这项活动本是职业运动员间的一个挑战游戏,拒绝倒冰桶的人必须向挑战者所选的慈善机构捐出100美元。


It’s hard to blame the ALS Association, then, for commandeering the bandwagon, or even for the bit of revisionist history in which the nonprofit credited Frates as its originator. Turning a pointless viral meme to noble ends can only be a good thing.
ALS协会利用了这股风潮,甚至将皮特树立为活动发起人,这虽然有些“历史修正主义”,不过人们也不好怪罪,毕竟将无意义的挑战变成一项高尚活动无疑是一件好事。


And the campaign is clearly working: The ALS Association told Fox Boston that it has raised $1.35 million in the past two weeks. It raised just $22,000 in the same period last year.
活动的成效也显而易见:ALS协会向Fox Boston透露,其在过去两周内已募集到135万美元,而去年同期,协会只募集到2万2千美元。

来自:沪江网

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