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金融文章指正(1) [Copy link] 中文

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Post time 2004-6-3 16:44:35 |Display all floors
Some of this information still comes from personal interaction. Technology, though no substitute for it, can help by facilitating the capture and recording of vital data, by routing leads to the agents best equipped to help, and by improving the performance of back-office analytics. Such measures yield better results than do scattershot sales calls and e-mail spam—which only annoy customers—and have helped some large banks make substantial branch and call-center sales breakthroughs.
试译:
这些资料有一部分仍来自人与人之间的交流。虽然技术代替不了,但它可以助一臂之力:方便重要数据的获取及记录;把客户线索转给最有能力提供帮助的人员;提高后台办公分析效果。这类措施能够收到比较好的成效,而漫无目标的销售电话和垃圾邮件只会让顾客觉得讨厌。这类措施已帮助一些大银行在分行和呼叫中心的销量方面取得重大突破。
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如果说银行分行有销售业绩可言的话,呼叫中心怎么也会有销售业绩一说呢?呼叫中心的作用不是受理客户电话吗?它销售什么?

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Post time 2004-6-3 17:20:44 |Display all floors

try

猜一个:
call-center : 流动办公点
因为personal interaction

楼主的功底很好,佩服!!!!!!

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Rank: 8Rank: 8

Post time 2004-6-3 20:08:47 |Display all floors

FYI

另有网友告知有关call center:
When the customers call the call center for assistance or information, there might be opportunities where the call agents can upsell or cross-sell some of the other bank services.
如此看来,呼叫中心确有销售职能。

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Post time 2004-6-3 20:14:19 |Display all floors

as I know

call center 确实有销售的功能,多数为 telemarketing

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