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TRUST 信 - What's in a name?

Popularity 2Viewed 2923 times 2014-1-4 21:10 |Personal category:Life Story|System category:News| Brand, Trust

Chinese families are obsessed about having sons only because they want their family name to be passed on. No effort is spared to ensure that the family's name is protected for it represents the status and image the family has in society.

Speed up the clock 2000 years later. An old lady fell to the ground. Some kind students came to help the old lady. Now the lady claim she was pushed down by the students and demand compensation for medical expenses.  In another corner, a food seller was mixing a harmful substance to his food to make them look and taste better. Somewhere online, a programmer was downloading names and credit card number from a server he has broken into.


So what's in a name?


Now people will casually walked by somebody who has collapsed by the road. Mothers will buy a foreign milk powder for their baby if they have the money*. More consumers are wary about conducting transaction online.


What has changed? Trust.


Company rise and fall because of a name. Consumer pay more for Apple product because of the name and the image it represent even though other phones may have more features. Foreign brands are trusted because they spend massive resources to control quality and maintain the company's brand name.


In the olden days, the Emperor has his jade seal which dictates that any letter with the seal is as good as the Emperor's word. When you told your boss or business partner that you will deliver the work as promised, is your word as good as gold (or jade)?


In the rush for short term profit and goals, trust was broken and the name was lost. It takes years to build trust. But once broken, it is very hard to get it back. What do your name or business brand represent to people around you?


What do people think when they hear your name?


* http://europe.chinadaily.com.cn/food/2013-12/31/content_17207571.htm

(Opinions of the writer in this blog don't represent those of China Daily.)




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Comment Comment (4 comments)

Reply Report robert237 2014-1-5 13:20
These are all typical problems that go along with capitalism. After all, capital is just another name for money.
The worship of money is what capitalism is all about.
Fortunately China is progressing past the capitalist stage to the socialist stage of communism.
We in the US are not so lucky. We are trapped in the capitalist stage. The obscenely rich now own the US and
they do not want to progress.
Reply Report juzunme 2014-1-5 17:48
Hmm, yes, money does make people work a lot harder but it also creates its own problem. It's true fewer and fewer people are having a larger and larger share of the economy the US. Well, China will also face the same thing so it'll need to have a balance mix of capitalism and socialism. Is that possible?
Reply Report Perfumecity 2014-1-10 12:54 (Pending for approval)
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Reply Report juzunme 2014-1-17 20:50
Yes, true. Just need to live sensibly, that's all. You look at the bright side of life, life will turn on the light for you.

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