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Expert Revitalizes Local Wine Business with Innovation

Popularity 1Viewed 206 times 2018-11-23 16:27 |System category:News

Winemaking Expert Revitalizes Local Wine Business with Innovation
Geng Hongling works in her winery. [Xinhua]


A hardworking winery technician from central China's Henan Province has devoted herself to improving winemaking techniques and passing them down to the next generation for over 32 years.

Geng Hongling was born in Minquan County of Shangqiu City, Henan, and Minquan has a long history of cultivating grapes. It is one of the main wine and grape producing areas of China.

Geng's father was the former deputy head of Minquan Winery and was involved in research and development for the famous Great Wall liquor. Her family has been engaged in winemaking unremittingly for 120 years.

Geng took a keen interest in wine in her school days. When she was at college, she chose a wine-related major and was assigned to the winery after her graduation.

In order to improve her professional skills, Geng studied at the wine development center of Henan Agricultural University and China Agricultural University at her own expense, which helped her gain a cutting edge insight into the industry.

During the past 32 years, Geng has progressed in the winery from workshop director to deputy director of the research institute, and finally took the position of chief engineer. 

She has won numerous honors such as the title of May 1st Labor Medal and Model Worker of Shangqiu and top talent in the technological field of Minquan. 

A few years ago, under the trend of economic globalization, imported wine made a huge impact on the domestic wine industry and her winery fell into decline. Facing the severe and unprecedented situation, Geng decided to lead her team to make radical improvements.

By combining traditional fermentation techniques with new technologies, her winery created new brands and gained popularity after entering the market again.

In 2006, she passed the strict examination and became one of the 39 judges of the National Wine Testing Center.

In March 2016, Geng was appointed as a member of the National Technical Committee 471 on Brewing of Standardization Administration of China (SAC/TC471). She was the only wine expert from Henan in the committee.

Although she is 50, she still has deep love for the wine business and is full of ambition to face whatever the future may hold.


Winemaking Expert Revitalizes Local Wine Business with Innovation
Geng Hongling works in her winery. [Xinhua]

Winemaking Expert Revitalizes Local Wine Business with Innovation
Geng Hongling works in her winery. [Xinhua]


(Source: Xinhua/Translated and edited by Women of China)

(Opinions of the writer in this blog don't represent those of China Daily.)




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