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Female Entrepreneur Helps Villagers Fight Poverty Through E-commerce

Viewed 322 times 2018-10-12 15:56 |System category:News

Female Entrepreneur Helps Villagers Fight Poverty Through E-commerce
Liang Qianjuan packs agricultural products. []


A white-collar city worker returned to her hometown, a village in northwest China's Gansu Province, five years ago to establish an e-commerce company which has helped villagers boost their incomes by selling local products.

Liang Qianjuan, 32, was born in the village of Shitan, Shuiyang Town, Longnan City.

She was a highly-paid employer in a Fortune 500 enterprises in south China's Guangdong Province. Once when on a visit back to her hometown, she found that massive quantity of agricultural products in the village have gone bad because they could not be sold.

She then came up with the idea to help the villagers sell their products online.

"Although there are better opportunities in big cities, I think my hometown needs young people like me much more than big cities in its development. I was born here,  grew up here, and I'm deeply rooted in my native land. Therefore I feel obliged to make contribution to its better future," she said.

Liang resigned from her company at the end of 2013 and opened an online shop on the biggest e-commerce platform Taobao.

It was around that time the Longnan City implemented a development strategy that supported the development of e-commerce in the entire city.

To begin with, she signed up for the e-commerce training class in the county and officially operated her Taobao shop in 2014 after accumulating some e-commerce knowledge and experience.

All beginnings are hard. She did not receive a single order during the first few weeks.

And yet, she would persist in warmly welcoming every customer and answering patiently every question that they asked, whether they were going to buy one or two pounds of honey or 10 or 20 pounds of fruit.

Gradually, Liang's online store became widely known and has already become a quality store with an increasing number of customers and higher sales.

Liang registered her own trademark and established her own honey candied walnuts processing workshop in 2016. The annual sales of her online shops such as Taobao and offline stores have exceeded 1.8 million yuan.

As her business developed, she did not stopped at that, and instead she moved towards helping villagers boost their income and shake off poverty with her efforts.

There are many elderly women in the village. They can neither go to work in the field nor engage in heavy physical work at home. Liang organized them to come to work in her stores, peeling walnuts when they are free.

This work helped them earn about 1,800 to 2,000 yuan a month while still having time taking care of their own families.

Moreover, Liang also often shared her e-commerce knowledge and experience in operating online shop with women around her and people with disabilities so as to help them open their own online stores.

In order to better provide convenient services for the villagers, she established the Shitan Village E-commerce Poverty Alleviation Service Station in 2015 with the support of the relevant government departments.

The station provides free service facilitating local villagers to purchase daily necessities, buy train tickets and top up accounts online.

Liang's e-commerce business has driven the development of over 300 surrounding households, 100 of whom are poverty-stricken households.

In order to bring more voices of the grassroots to the country, and help villagers get more beneficial policies, Liang, as a deputy to the National People's Congress (NPC), suggested that the central government should increase support for e-commerce poverty alleviation policies at the NPC.

"I shall continue to develop my e-commerce business so as to lift more villagers out of poverty and get rich," Liang claimed.

(Source: Translated and edited by Women of China)

(Opinions of the writer in this blog don't represent those of China Daily.)




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