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Virgin Atlantic looks to the future .

Popularity 1Viewed 1348 times 2017-7-28 12:40 |Personal category:Travel|System category:News| Virgin, Skyteam, Branson, Alliances

Sir Richard Branson is a role model entrepreneur and innovator and I have enjoyed reading his autobiographies and I am looking forward to his latest one when I am back in London mid August. He adds great value to the Virgin Brand. Yet he has passed the traditional retirement age in the UK though that means nothing these days and he shows no signs of slowing down. However it makes sense to secure the future investment in Virgin Atlantic which is one part of the Virgin Group. In the past Virgin Atlantic enjoyed an investment from Singapore Airlines (SQ) when I was a Gold member of SQ so I got to use Virgin Lounges which were really great. It was hard to achieve high status purely with Virgin Atlantic since their route network is limited when compared to the big boys. That changed nearly five years ago when Delta Airlines from the USA took a 49% stake in Virgin Atlantic leaving Sir Richard's outfit with a controlling 51%. Today we learn that this will change with a further 31% being sold to AirFrance-KLM group leaving Virgin Group share at 20% but Sir Richard promising to remain actively involved. A huge increase in route access results and Delta Air-France KLM are all in Sky Team Alliance. Expect Virgin to get involved alongside their Virgin Red (and above) frequent flier program. Good to see the future of an iconic British brand looking good.

(Opinions of the writer in this blog don't represent those of China Daily.)

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Reply Report HailChina! 2017-8-2 17:14
At your trial Colin Speak Man, all the prosecutor needs to say is - Before the rebellion Colin Speak Man wrote this - "Sir Richard Branson is a role model entrepreneur and innovator and I have enjoyed reading his autobiographies and I am looking forward to his latest one when I am back in London mid August. He adds great value to the Virgin Brand. Yet he has passed the traditional retirement age in the UK though that means nothing these days and he shows no signs of slowing down." - Colin Speak Man.

The judge will be furious and he will scream - OFF WITH HIS $%$%ING HEAD!

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ColinSpeakman

International Educator, Economist, goal of helping to increase understanding of China by the West

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  • The Smartphone - Indispensable to Life in China 2017-8-10 13:24

    Yes, the smart phone is indispensable here.

  • Virgin Atlantic looks to the future . 2017-8-2 17:14

    At your trial Colin Speak Man, all the prosecutor needs to say is - Before the rebellion Colin Speak Man wrote this - "Sir Richard Branson is a role model entrepreneur and innovator and I have enjoyed reading his autobiographies and I am looking forward to his latest one when I am back in London mid August. He adds great value to the Virgin Brand. Yet he has passed the traditional retirement age in the UK though that means nothing these days and he shows no signs of slowing down." - Colin Speak Man.

    The judge will be furious and he will scream - OFF WITH HIS $%$%ING HEAD!

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